UK Careers | Job Spec

Colours & Accessories Product Manager Job Spec

Here at Daler-Rowney we have been inspiring creativity since 1783. Artists are at the core of everything we do. We develop, produce and deliver products, which are not only fit for purpose, but exceed the expectations of our artists community. Our mission is to inspire by creating sustainable, qualitative, durable art materials every day, every year for everybody, making art accessible.

You are confident in a product manager role; working on a variety of projects, new product development, maintenance and update of existing lines, and management of your products' lifecycle from launch to discontinuation. You will be managing over 5,000 SKUs, across 16 different brands. You will be a critical thinker who is dynamic and positive; your ideas and initiatives will contribute to the success of the team, the company and the F.I.L.A. Group. Excellent organisational skills, a great ability to multi-task and work to deadlines are critical to the role.

A background in craft, art and educational supplies would be preferable. You would constantly strive to provide good service, listen to customer’s and other departments’ suggestions/feedback and pass them on to the relevant department. You will be an ambassador of our brands worldwide (presence in 150 countries): System3, Aquafine, Georgian, Graduate, FW, Artists’, Lukas, and all the brands manufactured and more generally supplied by Daler-Rowney Ltd.


  • Becoming an expert in the category and bringing relevant information and support to the international executive team.
  • Developing product, packaging, point of sale material and samples to support sales and differentiate products in each market served.
  • Developing and orchestrating the roll out of promotional campaigns to grow sales and market share, ensuring that they are consistent with product line strategy.
  • Monitoring and evaluating competitor activity to identify gaps and opportunities for growth.
  • Forecasting.
  • Providing input and execute agreed market strategies.
  • Developing product pricing and positioning strategies.
  • Improving category performance and grow market share by implementing performance review.
  • Working closely with all teams to provide training and support for digital activities. You are responsible for the visibility of your products offline and online.
  • Working closely with the sales team to develop business globally.
  • Feeding the marketing and sales team with local information from markets, competition, promotion, prices, possible needs.
  • Working cross-functionally, liaising with sales, trade marketing executives, communication managers, customer service, supply chain, procurement, logistics and production teams.
  • Creating buy-in for the product vision both internally and with key external partners.
  • Working with strategic partners to optimise their product offering.
  • Elaborating market, segment, account / customer analysis and evaluation. Understanding market conditions to assess opportunities for growth. 
  • Reviewing strategy and initiatives to ensure planned results are being delivered.
  • Setting up products and maintaining system up to date.
  • Working closely with key stakeholders (designers, agencies, other teams...) to ensure delivery of aligned and clear plans and assets for sales teams to be able to execute seamlessly.
  • Creating sales tools and sales presentations and communicating them to the market.
  • Creating merchandising solutions adapted to markets.
  • Meeting customers and delivering impactful insight & analysis
  • Attending shows in the UK and abroad.
This list is not exhaustive…
Full time | Salary dependent on experience plus bonus scheme offered. | Based in Bracknell.

How To Apply

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