News & Art Collaborations
21st May 2025

Interview with Julia Varella

Ju Varella’s creative path has been shaped as much by emotion as by experience. With a degree in Advertising from ESPM and a Fine Arts education from the University of the Arts London, she began her career as a print designer for OYSHO (Inditex - Zara Group). But it was a personal journey through anxiety and depression that reconnected her to painting, not just as a practice, but as a powerful tool for emotional healing.

This transformation led to the development of her unique Watercolour & Creative Unlocking method, which encourages self-expression through art by embracing emotion as a source of creative energy. Over the past six years, Ju has guided more than 3,000 students in workshops across Barcelona, São Paulo, and Paris, helping others unlock their own creativity and connect with their inner world through the fluid, intuitive medium of watercolour.

We spoke with Ju about her artistic beginnings, her inspirations, and how art continues to shape her everyday life.

What inspired you to pick up a brush and start painting?

I've always been drawn to creative expression. Since I was young, I’ve loved working with my hands — from ceramics to painting and drawing. Creating has always felt natural to me and has been a way to process and connect with my emotions.

When did your love of art start? Did you always want to be an artist?

I’ve always loved all kinds of manual arts — ceramics, painting, drawing, and anything that involved creativity. But when I discovered watercolour at the age of 18, I was enchanted and almost never worked with other techniques. I've always been passionate about art, but I never believed it was truly possible to make a living from it. I think that’s why I ended up developing a method to “unlock creativity” — so I could allow myself to live my dream.

What is a typical day in the life of an artist?

The best days are the ones we can spend fully immersed in creation, without any “real world” obligations. But typically, an artist’s day is lived in the present — getting inspired by everyday life, stories, people, conversations, and everything that interacts with us. All of that builds a rich, creative repertoire for the moment we face the blank page.

What would be your advice for new artists just starting up?

Our art is a result of how much we allow ourselves to express what we feel. I believe that the most authentic form of art comes from those who express themselves without fear of judgment, criticism, or expectations. Not for recognition, not for money — art is a living emotion inside us that needs to be expressed. The only reward we need is the one we feel during the process. If there’s one thing I would say, it’s this: enjoy every second while you’re creating. The result will come as a natural consequence.

What is the best tip you were told early in your career?

When I was studying at UAL (University of the Arts London), at the end of the course, I asked my teacher: “Why didn’t we study theory during the course?” — and he answered: “Because theory limits creativity.” That changed the way I viewed art. I believe art is an expression of our feelings and has nothing to do with rigid theories. When we get stuck in theory or worry too much about what others think, we become blocked. We start reproducing instead of creating.

How has social media helped your career?

I think social media has helped a lot. It allowed us to share our art, find our own community, cross borders, and be seen — making it much more possible to actually live from art than it used to be.

Where do you get your inspiration from?

I believe there’s nothing more inspiring than our inner world. Whenever I feel deeply, I find it very inspiring. I love expressing my emotions through watercolour — and that’s what I teach. Water flows with my feelings, and in psychology, water symbolises our emotions. Since watercolour is a technique that’s hard to control, just like our emotions, we can process them on paper. It makes feelings lighter and releases them from within, resulting in authentic pieces of art and deep inner work. It’s a practice of self-awareness and a way to express our true creative voice.

What is your favourite Daler-Rowney product and why?

In my watercolour workshops, I use Daler-Rowney watercolour paints and their brushes. I think they are excellent products — reliable, with great pigmentation and quality, and they support my creative flow beautifully.

What is a technique that you haven't tried yet that you would love to try & why?

Lately, I’ve been falling in love with ceramics. I’ve already done it a few times, but I’d love to explore it more consistently.

Who would you like to do a commission for and why?

I would love to do a commission for Frida Kahlo or Monet, if they were alive. Frida, because of her emotional depth and expressive style, which deeply resonates with my work. And Monet, because of his calm and gentle approach to painting. I would have loved to be with him in his garden, painting together and sharing that moment.

What has been your favourite commission to date and why?

My favourite commissions are always the ones where I’m allowed to truly feel the client and translate that into watercolour. One that stands out was created in Barcelona, when I still lived there. I made a watercolour painting and a poem for a client who was recovering from a difficult self-esteem situation after a very serious accident. It was deeply meaningful to create something for her healing process.

What has been your favourite exhibition/art trade fair that you have exhibited at and why?

The most special one was the last exhibition I participated in, in São Paulo, Brazil — at MIS (Museum of Image and Sound). It was meaningful because it was my first exhibition.

Explore Ju's work further here.